Guidelines for creating new logos

The creation of new logos for University of Illinois at Urbana-Champaign campus units and programs is strongly discouraged. It is important for campus units to use the campus “column I” logo whenever possible. A consistent graphic identity, including logos, business cards, Web sites, and letterhead is important in developing a brand and look for the entire University of Illinois at Urbana-Champaign campus.

The “column I” logo represents the academic aspects of the campus while the

orange "block I" represents the athletic aspects.