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Designing your own publications

Choosing a platform
Fonts
Selecting software
Images
Ink
Paper
Rules for ordering printing
Writing specifications for print bids
Preparing files for a commercial printer
Additional resources

Preparing files for a commercial printer

Documentation

  • Complete the printer's job form and make sure it accompanies your file
  • Provide 100 percent size laser proofs (color if possible)
  • If you are having the printer scan images, mark them either "live" or "fpo" (for position only) on the proofs. A "live" image is the actual high-resolution scan that you want them to print from. An " fpo" image is a low-resolution scan you've created that allows the printer to pision the image until a high-resolution scan is made for it
  • If you FTP or e-mail the file, you must STILL provide a printed proof; don't rely on a fax
  • If your document is oversized, make sure it's set to tile (rather than reduce)
  • Include registration marks for trim
  • Include a printed directory of contents of disk or CD showing all fonts and images used in your file

Files and digital media

  • Label the disk or CD with your name, phone, e-mail, project name, and date
  • Use STANDARD file conventions (.pdf, .psd, etc.,) not your own inventions
  • Each file should have a unique, useful name. Be more explicit than "poster" or "brochure"
  • Make sure revised files have new filenames
  • Include all image files: eps, tiff, etc.
  • Include the final file of your pdf, InDesign, Photoshop etc.
  • TEST the disk to make sure all images show up. Do this on a different computer than the one you saved and/or created the files on
  • If there is any chance text revisions will be made while the file is at the printer's, be sure to provide the native (original) file in addition to or instead of a pdf

Fonts

  • Are all fonts compatible with printer's software?
  • Are fonts well organized? This means having a folder for each font, and screen and printer fonts for each if you're using PostScript fonts
  • If fonts are part of an eps file, have you converted the text to outlines and/or included the font?

Text

  • Have you made sure your type is big enough to print properly on the equipment? Pay special attention to reversed type
  • Is text aligned with tabs and not spaces?
  • Have you used spellcheck on your file?
  • Have you styled the text correctly? In other words, have you selected Univers 65 bold instead of selecting Univers 55 and applying "bold" to it?

Graphic elements

  • Are your rules (lines) big enough to show up on the equipment? Pay special attention to reverses, trapped colors, and mixed colors
  • Have you scaled and rotated your images in Photoshop instead of in the page layout program?
  • Have you made sure your blends and gradations will work on the equipment? It is wise to test this in advance or you could wind up with ugly bands of color instead of a subtle gradation
  • Are images provided in the correct formats? i.e., no pict files, no RGB images (unless you're using hexachrome printing)
  • Have you deleted extraneous items from the pasteboard?
  • Are your large black areas "rich" blacks? if so, do they exceed the printer's recommended percentage (often 320%)?

Overall considerations

  • Does your document size exceed the limits of the equipment or paper?
  • Did you set up bleeds?
  • Have you included original art for any images that need to be scanned along with clear instructions?

 

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